Why A Mobile App? Why Now?


With the way the world is going...the question becomes "can you afford not to?"

Ever wish you had been the person who thought of the idea for Tik Tok? Or Robinhood? Or SnapChat.

Don't we all...

But seriously....it's 2021 and we are one entire year into the COVID-19 pandemic. If you haven't checked at least 3 different apps and your email twice by the time you're making your morning coffee....kudos. (Seriously, though - please teach me your ways)

When you step back and look at the bigger picture, you see more clearly than ever where we as people spend our time - our phones. We can't go anywhere or do anything without these things anymore (which is terrible at some level), but also presents an incredibly opportunity for businesses.

Imagine if your website was able to be on the home screen of everyone who visited it every single day? Imagine if your blog post, podcast or YouTube channel could be in the same place. Well, an app literally gives you that ability. You're on the home screen of every single user who decides to download your app.

I say all of this to lead up to the below reasons as to why now is a better time than ever to take the leap and actually build your own mobile app. Whether you have a business, have an app idea or are just curious, here is clear evidence as to why this opportunity is so damn big right now:

1. Importance of accurate information.

How many times have you been misled by a store's business hours in the last year? Google can't possibly know the changing and updated business hours for every single business on the planet. Only you as the business owner know your hours, which days you're open, what your local restrictions or regulations are for COVID-19, etc. Your own app gives you the ability to instantly change and update this information on the fly as it shifts - and not miss out on customers as a result.

2. Adding real value to customers. 

I know that "adding value" is such a buzzword these days, especially in marketing and sales circles, but it's true. People want value from businesses, and yours is no different. They love rewards and coupons and incentives to buy more things. As a consumer, don't you get tired of having to use this app for this thing and go to this other website for that thing, and the list goes on and on. It's annoying. An app can give you such an incredible way to pack more and more value into your business for your customers.

3. On-the-go accessibility.

Again, as mentioned above, our phones are our lifeline these days. Time is our most scarce resource in this day and age, and there never seems to be enough of it. People need access to information and they need it now. Can you afford to be an archaic business that has outdated and slow information?

At the same time, consider that no one carries their laptop around anymore. You don't see a line of people on their laptop in the Starbucks line (if there are still Starbucks lines that is)? No - they are on their phones, so that is where you need to meet them.

4. Personalized experience.

This is a big one. The average consumer is bombarded with over 5,000 advertising and marketing messages per day, so you as a business owner need to find a way to stand out. What makes your product and/or experience stand out among your customers? Among your competition? Why do people continue to come back to you?

Once you have the answers to these questions, you can transfer that energy and purpose into technology. Your website and your Facebook has a "brand," right? An app is no different and keeping your value and business experience "on-brand" is key to standing out amongst your competition.

5. Notifications

You probably have an email list, but how effective is it? Truly?

A mobile app can give you the ability to send "push notifications" which are those banners that show up from Facebook and Instagram telling you about something (not so) important, and when you click on it, you're taken into the app.

Your app can do the same exact thing! You can direct people to your new offers, products or experieneces, have them redeem coupons or even open your video/audio content directly.

Plus, push notifications consistently out-perform emails by almost 30% in terms of open and click rates.

These are just 5 very simple and basic reasons as to why a mobile app is absolutely key for your business or service in this day and age, and even though many of these are timeless pieces of advice, thinking about these in the context of COVID-19, the privacy issues we face online today and the changing nature of how business is conducted is enough to give a mobile app a second thought.

If you'd like to learn more about how we can help you get started with your app idea, visit dappermobileapps.com for more information.

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